Meneame report

Meneame Analysis.

1. What can you learn from Menéame.net user statistics?
2. Against whom is Menéame.net competing? What type of Internet projects or sites could consider themselves threatened by Menéame’s whooping success?
3. Is it feasible to turn Menéame.net into an economically sounding project? Under which assumptions? Imagine that you were to be hired by Menéame.net as Business Development Manager: what type of proposals could they expect from you?
4. The code written by Ricardo Galli for Meneame.net had been open sourced, thus making possible to reuse it for other projects. In fact, some other sites were already doing so (clones), although its level of success was, so far, much lower. Should Menéame.net be concerned about potential competitors?.

Opinion.
First, in order to come up with the correspondent strategy correctly, it is necessary to understand the performance of the webpage through the graphics presented so far. The increasing numbers of page loads tell us that the company is being visited at outstanding and marvelous rate which means that their brand is getting more recognized as we speak. However, once could always assume that this is only aspect that you should be taking into account for a general conclusion but it is not. To emphasize this point, we should take a look at the other 2 aspects presented in the graphs, which are the unique visitors and the returning visitors. This shows up that the increasing slope of total visitors is not proportionate at that of returning visitors. This could be interpreted as a constantly lost of visitors loyalty due to a lack of new added value. This means that every time, there is a new visitor of the webpage; it is becoming less likely that she will be returning to the web page. Hence, the need for a tactic to make an impact by providing an immediate benefit to those new visitors.

It is stated that the main attraction for the user of meaname is their abilities to submit stories they read elsewhere and judge. This mean that the users of this web page is looking for a medium of communication for getting up to date information of the currently world news and see the people opinions and match it with their owns. The term is continuously use in a broader aspect, because it is assure that people choose this service or goods and make a trade off to spend their scare resource of time to satisfy a specific need. Therefore, the need for being informed if the story is true or to be entertained if the story is false replace those other medium that could achieve the same goal. As a result of this, we could definitely say that the main competitors are printed and online books, magazine and newspaper.

As for the business model, Meneame should strongly consider its internet naturally strength, which is their contributors or users that submit stories. The truly relevant that they should do is to establish a mandatory registration in order to track the profile for every single user. This would be an extremely advantage since it will give mename owners the power of building business model through the contributors and the visitors. Given Meneame visits history, I think there is a great opportunity that they could achieve some profits on a periodic and not periodic manner, for instance:
• They can host critics contest since one of their main activities in the websites is the judging of stories. Therefore, the need for other several websites whose model is truly dependent of having a high reputation based on their opinions of events or stories is strongly satisfied with this kind of competition. For instance, web pages like www.IMDB.com, www.Rottentomatoes.com and Gossip magazine will be extremely interested of having a great and objective critic in their payroll. (Not periodic – contributors)

• The mandatory registration will provide them with a huge data base of possible clients for other businesses. This systems when it is used for within the company purposes is known as CRM, but this information shouldn’t be limited to the company benefits but for also other business development. For instance, Wall mart sells information of their sales of products to potential new entrants of the market for business planning and evaluation purposes. (Not periodic – visitors).

• Also they could use a web crawler to scan users’ opinions and post related advertisement on their website through the use banners, layers, false screen, etc.

• Also they could encourage contributors of the web page by paying small portion to promote their opinions on stories and measuring them through ad sense advertisement manages by the owners of Meneame.

Lastly, the fact that this code is open source doesn’t mean that they are not going to make any profits, it just mean that they are going to change their strategy of making them. They are going to rely on things like product support, customer service, and customized use of their web page in order to gain the loyalty of their customers and truly make difference on the market.